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Japanese Whiteness and Bihaku Products: Media Influence on Aesthetic Values...
by Rena Shoji Bihaku (skin-whitening) products are “must-haves” in Japan. I think using those products is almost considered as etiquette to avoid getting sun tanned to keep your skin tone...
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White Skin Covers The Seven Flaws
by Nana Tsujimoto The old Japanese proverb “white skin covers the seven flaws [iro no shiroi wa shichinan kakusu]” means that a fair-skinned women looks beautiful even if her features are not good...
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Exploring Japanese Whiteness
by Wang Xinyi 美白 (bihaku) is a Japanese commercial term that refers to beauty products with functions of skin whitening or brightening. Aiming at prevent or reverse skin imperfection and provide a...
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Is the real goal of Japanese whitening cosmetics to be white-skinned?
by Umene Shikata When you walk around Japan in the summer time, no matter whether it is in the city or rural areas, you will see women wearing long sleeves, hat, sunglasses, or long gloves that reach...
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The Pervasive Nature of Skin Lightening Products
by Olivia Katherine Parker Skin lightening products are a really interesting topic due to their pervasive nature. They’ve been around for hundreds of years. Not only are they used within Asian cultures...
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Beauty Per Skin Complexion and Symmetry
Anonymous student post This blog will focus on beauty ideals pertaining to skin color and facial symmetry. From Asia to Africa, having a light skin tone makes one more desirable. Colonial invasions...
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